One effective strategy for personal storytelling involves finding a challenging time in your life and talking about how you got past those challenges. By offering up your real challenges, and sharing stories of both successful and unsuccessful attempts to meet them, you can engage your followers while allowing them to learn new ways to overcome obstacles in their own lives.
Such stories are both educational and motivational, arming your fans with both useful information and the feeling that the struggles they themselves are facing are struggles that others have overcome.
This, in turn, can help them believe in their own eventual success.
A great example of this strategy would be the old story of the truck that got stuck in a too-short underpass. Every solution all the experts on the scene proposed to get the truck out would damage either the truck or the underpass. Finally, a young child asked why they didn't just let some of the air out of the tires then back the truck out, and the child became a hero for seeing the problem differently than all the adults.
Stories like this, like fables, illustrate simple life lessons in ways that personalize the learning, which can lead to deeper understanding.
The essence of this strategy is to take a few key nuggets of learning, wrap them up with a few tasty morsels of who you are, and create a kind of mental appetizer that gets your followers thinking - and connects them in genuine ways to your brand and story.
Such stories are both educational and motivational, arming your fans with both useful information and the feeling that the struggles they themselves are facing are struggles that others have overcome.
This, in turn, can help them believe in their own eventual success.
A great example of this strategy would be the old story of the truck that got stuck in a too-short underpass. Every solution all the experts on the scene proposed to get the truck out would damage either the truck or the underpass. Finally, a young child asked why they didn't just let some of the air out of the tires then back the truck out, and the child became a hero for seeing the problem differently than all the adults.
Stories like this, like fables, illustrate simple life lessons in ways that personalize the learning, which can lead to deeper understanding.
The essence of this strategy is to take a few key nuggets of learning, wrap them up with a few tasty morsels of who you are, and create a kind of mental appetizer that gets your followers thinking - and connects them in genuine ways to your brand and story.
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