Wednesday, March 25, 2020

Videos for the web

There's a growing trend with using videos on the homepage of websites, and that's to replace what's commonly referred to as the "hero image" section with videos.

Rather than try and find that one perfect image that sums up who you are and what you do or, God forbid, use a carousel of images, more and more companies are placing short, silent videos in the top content section of their website.

Not only is it eye catching to see video in this location, but when done right, you can tell visitors a whole lot of information about yourself.

Wishpond is a self-serve lead generation and marketing automation platform. They offer an all-in-one suite that includes tools for pop-ups, landing pages, forms, social contests, workflows, email drip campaigns, and more. Basically everything you know and love about marketing automation.
Video can have a big impact on your bottom line. A majority of consumers say that video has influenced their decision to buy. So try video on your site and social channels to boost sales.

Consumers often want to see videos from your business before they they click through to your website. A well-placed video can entice your audience to learn more and drive traffic your way.

Social video gets more shares than text and static images combined. It also encourages more views, tags, and comments, which can help you get noticed in a crowded marketplace.

No comments:

Post a Comment