A contest may require entrants to submit a photo, answer questions, respond to short writing prompts or complete any other action or task that can be judged on performance.
A contest is essentially a game of skill, and alongside sweepstakes they are the ideal type of promotions for businesses and brands to run.
The key difference between contests and sweepstakes, which are often referred to as giveaways, is that a contest is a skill-based promotion where winners are chosen on merit, while a sweepstakes or giveaway is a luck-based promotion where winners are chosen at random.
Prize promotions in the US and most other countries are regulated by no purchase necessary laws that essentially state that if promotion winners are randomly drawn you cannot ask users to make a purchase or provide other forms of consideration in order to enter your promotion.
Since contest winners are drawn based on merit instead of randomly, no purchase necessary laws are not applicable to contests and you are free to require the purchase of your product for entry. This includes getting users submit photos of themselves with your product, or write testimonials about their experience with it.
A contest is essentially a game of skill, and alongside sweepstakes they are the ideal type of promotions for businesses and brands to run.
The key difference between contests and sweepstakes, which are often referred to as giveaways, is that a contest is a skill-based promotion where winners are chosen on merit, while a sweepstakes or giveaway is a luck-based promotion where winners are chosen at random.
Prize promotions in the US and most other countries are regulated by no purchase necessary laws that essentially state that if promotion winners are randomly drawn you cannot ask users to make a purchase or provide other forms of consideration in order to enter your promotion.
Since contest winners are drawn based on merit instead of randomly, no purchase necessary laws are not applicable to contests and you are free to require the purchase of your product for entry. This includes getting users submit photos of themselves with your product, or write testimonials about their experience with it.
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