A virtual conference is an interactive online event that brings together a group of people with similar interests or expertise so that they can learn from one another. Similar to live conferences, they are very engaging but occur entirely online rather than in a physical location.
Many virtual conferences (or, as I like to call them, virtual summits) involve a series of sessions with several thought leaders in the field, which attendees and watch and participate in.
There are various different models that you can follow according to what your goals for the virtual conference are but here’s what I’ve found to work particularly well. You can offer a limited-time (e.g. 24-48 hours) free viewing period to anyone who registers for the conference with their name and email address. Every attendee is then presented with an option to upgrade and receive lifetime access to all the conference session recordings when they purchase the All-Access Pass.
This is very effective because of three important aspects of the model:
It attracts natural attention and people want to share it with others because it’s an insane amount of value.
It builds your email list and audience very quickly when thousands of people sign up to view the expert sessions.
It generates revenue for your business via All-Access Pass sales whilst you build an audience and email list (most other similar strategies cost you money but this way you end out in front!)
Sometime a virtual conference can be confused with a webinar but it is so much more than that.
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