Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others.
Today we’re going to learn how reviews help your store increase sales, and how you can convince customers to leave more of them. Read on to get started.
Savvy shoppers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly to make the all-important decision: should I pull out my wallet and take the plunge?
The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Reviews can help increase a store’s online presence, too. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords.
Additionally, if customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.
Reviews can also help you better understand your products. You can spend hours using a product, but chances are customers will notice things you never would. That means your customers can give you great feedback, ideas for improvements, or even incredible marketing ideas!
The best way to get customers to review items they own or have purchased is to just ask them. Be direct — it’s not as if your customers don’t want to leave reviews, but they often don’t remember!
Ask the customers who have made a purchase from you for a review about a week after their order would have arrived (or later, if your customers aren’t likely to use your products right away).
Today we’re going to learn how reviews help your store increase sales, and how you can convince customers to leave more of them. Read on to get started.
Savvy shoppers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly to make the all-important decision: should I pull out my wallet and take the plunge?
The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Reviews can help increase a store’s online presence, too. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords.
Additionally, if customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.
Reviews can also help you better understand your products. You can spend hours using a product, but chances are customers will notice things you never would. That means your customers can give you great feedback, ideas for improvements, or even incredible marketing ideas!
The best way to get customers to review items they own or have purchased is to just ask them. Be direct — it’s not as if your customers don’t want to leave reviews, but they often don’t remember!
Ask the customers who have made a purchase from you for a review about a week after their order would have arrived (or later, if your customers aren’t likely to use your products right away).
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